"Burger King announced new meal boxes that “let you choose how you feel.” “No one is ‘Happy’ all the time,” Burger King said in a press release. Dubbed as “Real Meals,” customers will be able to order Whopper-based meal boxes in a variety of different moods, but “happy” isn’t one of them.
Mood boxes include the “Pissed,” “Blue,” “Salty,” “YAAAS” (slang for yes), and the “DGAF” meal - an acronym for, “Don’t give a f----.”
Though the Real Meals are Whopper-based meals, the boxes are replicas of Happy Meal boxes and will, therefore, attract children. No matter the target market, this campaign is a marketing disaster.
Burger King’s #FEELYOURWAY campaign is irresponsible and offensive to customers. One Million Moms is particularly offended by the boxed meals: “Pissed” and “DGAF.”
Burger King needs to know parents do not approve!
If you agree that this marketing campaign is inappropriate, please sign our petition urging Burger King to remove the boxed meals “Pissed” and “DGAF” from their menu immediately."