From the onemillionmoms.org website:
"The new Staples ad campaign uses the tagline "What the L!" We all know children repeat what they hear. Everyone knows exactly what the company is implying with the mock swearing, but their commercials make sure there is no doubt of their intentions to push the advertising envelope. Staples printed ad spells out "STAP ES" (minus the L), - leading to the question, "What the L is going on?"
Staples commercials use these slogans: "There will be L to pay; L if I know; Get the L out of here; All L has broken loose and What the L is going on."
This is irresponsible and offensive, and damaging to impressionable children who will be exposed to this suggested profanity."
Click here to write a letter of protest to Staples. The suggested text is excellent, but begins "as a parent," so please edit if you are not a parent. You do not have to be a mom to write a letter via www.onemillionmoms.org.